Southwest Florida Title Insurance & Real Estate Blog -

Archive for April, 2015

3 Real Estate Tips from The Masters

Posted by Chris On April 21

We are 2 weeks removed from Jordan Spieth’s impressive victory at this year’s Masters Tournament (What were you doing when you were 21???). The #Masters is not trending. But we in the real estate business sure can learn a few things from this very special tournament.

Tip 1:  BE DIFFERENT

The beauty of the golf course and the tournament’s rich rich history are enough to distinguish the Masters Tournament from other high profile golf tournaments. But it’s a myriad of other things that make the Masters . . .

Par 3 Scoreboard from 2013 Masters Tournament.

Par 3 Scoreboard from 2013 Masters Tournament.

well, the Masters. Take the Masters lexicon, for example.

At the Masters, “fans” don’t sit on “bleachers.” Instead, “patrons” sit on “observation stands.” The distinctions may seem immaterial, but they are Masters distinctions and are known as such in the golf community. So what can we real estate professionals do to be different? Taking the lead from the Masters, how about a fresh new lexicon? Could you call your “clients” something besides “clients” that may make their experience with you more memorable? I bet you could.

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Help Us Support Fort Myers Relay for Life!

Posted by Chris On April 2

Winged Foot team gives donation to Boys and Girls Clubs of Lee County representative.

A month or so ago we rolled out our #closingwithacause campaign. In a nutshell, team members get to select a favorite charity or cause which we support by donating a portion of our revenue from every real estate closing we handle. First of all, we want to send a huge THANK YOU to everyone who did business with us this first quarter. We were able to donate $1,380 to two very deserving local groups – The Boys & Girls Clubs of Lee County & Operation Inasmuch United Fort Myers.

Our efforts continue into spring as we commit to supporting our very own Kristen Flora and her Fort Myers Relay for Life team – Purple Haze!

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