Southwest Florida Title Insurance & Real Estate Blog -

3 Real Estate Tips from The Masters

Posted by Chris On April 21

We are 2 weeks removed from Jordan Spieth’s impressive victory at this year’s Masters Tournament (What were you doing when you were 21???). The #Masters is not trending. But we in the real estate business sure can learn a few things from this very special tournament.

Tip 1:  BE DIFFERENT

The beauty of the golf course and the tournament’s rich rich history are enough to distinguish the Masters Tournament from other high profile golf tournaments. But it’s a myriad of other things that make the Masters . . .

Par 3 Scoreboard from 2013 Masters Tournament.

Par 3 Scoreboard from 2013 Masters Tournament.

well, the Masters. Take the Masters lexicon, for example.

At the Masters, “fans” don’t sit on “bleachers.” Instead, “patrons” sit on “observation stands.” The distinctions may seem immaterial, but they are Masters distinctions and are known as such in the golf community. So what can we real estate professionals do to be different? Taking the lead from the Masters, how about a fresh new lexicon? Could you call your “clients” something besides “clients” that may make their experience with you more memorable? I bet you could.

Tip 2:  BE CONSPICUOUSLY HELPFUL

The “Green Jacket” is the most recognizable symbol of the Masters. Winners of the tournament get one; and members of Augusta National Golf Club wear them during tournament week. Why would members choose to wear a blazer outside during the tournament? The story goes that members began to don the conspicuous green jackets during tournament week so that “patrons” (not “fans,” remember?) could identify members easily should they need directions or assistance.

We get to see a lot of real estate transactions. The worst ones (and certainly least memorable) by far are those where the real estate professionals – be it the lender, title agent or real estate agent – are conspicuously absent. The best ones are those where the real estate pros are, like Augusta National members, conspicuously helpful. Real estate transactions are foreign to most of our patrons. They don’t do it very often and, because of the significance of the investments, these experiences can be very stressful. Do your patrons (and your business) a favor and get a plan in place to be conspicuously helpful during their transaction.

Tip 3:  BE PRESENT

Our friends Stephanie and Todd were offered tickets to the first round of this year’s tournament and attended for the first time. Stephanie and I talked about the experience over the weekend and she wrote a great piece about it in the Florida Weekly. One of the most unsettling and striking things about attending the Masters is the prohibition of cell phones, electronic devices and cameras (patrons can bring cameras during practice rounds, which is where we snapped the scoreboard picture in 2013). That’s right, no cell phones!

Steph nails the experience and phenomenon of being without one’s cell phone and of being with thousands of others who don’t have theirs:  “But as I looked around at the other patrons (that’s what they officially call guests at Augusta National — not “spectators,” not “fans,” but patrons — so polite), I noticed how strange it was to see everyone with their heads up, taking in the sights and sounds and the smell of spring in the south, chatting with one another, or just being still. No one had a phone in hand. Not a single soul was hunched over scrolling or texting. I haven’t seen that in years.”

Her experience and my own made me wonder what, professionally (not to mention personally), we miss while our noses are buried in our screens? If you’re checking email during a showing, for example, have you missed important clues that may help your buyer find the perfect property? I would encourage you, then, to treat your interactions like you’re at the Masters. Put the phone down, engage, use all of your senses and make your patrons feel special.

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